Branding Agency: Brand Positioning & Engagement, Social Media Marketing, Brand Name Development, Naming Companies, Apps, Startups, Products, Services & Websites

Do social media signals impact website rankings? [ Infographic ]

Posted on May 2, 2012 in Blog | 3 comments

Do social media signals impact website rankings?

If you own a website,  or are involved in search engine optimisation, you will understand the  importance of your sites positioning in the search engine rankings.  Getting your website on the first page of Google’s search results can drive an influx of new customers, build brand awareness and even attract advertisers willing to pay for their ads to appear on your site

Unfortunately, there is much more to achieving high rankings  Google than just optimising your website for your target keywords and all the other elements required to position your website. Your Brand’s Social media footprint can now  hinder or assist it’s search results positioning.

 

We came across a great infographic  that  Austin based SEO company TastyPlacement have  put together to illustrate the results of a test they undertook to see if  social signals from Google+, Facebook and Twitter really do have any affect on the  search results.

 

As part of the test TastyPlacement created six websites based in six similarly-sized US cities. They let them settle in the index for ten months, and then began testing with the major social networks, Facebook, Twitter & Google+ for each site, focusing on the following social signals for each site 1-5:

  • Number of Twitter followers
  • Number of Tweets and retweets
  • Number of both Facebook shares and likes
  • Number of followers to each of the site’s Google+ business page
  • Number of Google +1 votes to each sites homepage

The sixth site in the test was not promoted at all and used as  a control.

They promoted each of the five websites using the chosen social network for that month’s promotion, and then measured and recorded how each site’s search ranking moved for a set of keywords that was determined at the outset of the test.

So did social media signals have any influence on the search results?

They certainly did and the results were eye opening to say the least!

Overall, the individual site’s ranking changes  ranged from a fall of 1.22%  up to a whopping  rise of 14.63%  This experiment clearly shows that the  social media footprint your website has does indeed affect your site positioning in the search results.

Unsurprisingly or not depending which side of the conspiracy theory fence you sit on as to whether Google does indeed favour it’s own properties in the search results. It was  Google’s own social network Google+ that  yielded the best results by a significant margin. The website in the testing that was linked to a dedicated Google+ business page saw a full 14.63% rise in its search position, while the website that had a Google+ +1 button rose 9.44%

Sadly, the same impressive results were not mirrored for Twitter or Facebook. Targeting  Twitter tweets & retweets only got the website a 2.88% rise in Google’s search results, and adding an additional 1,000  Twitter followers actually caused one of the site’s position to fall by 1.22% . Facebook promotion resulted in a rise of 6.9% with 70 Facebook shares and  50 likes to the sites linked Facebook page.

Do social media signals impact website rankings? [ Infographic ]

social signals google website rankings

 

 

 

 

 

 

3 Comments

Join the conversation and post a comment.

  1. Seo Serp Watcher

    I appreciate that it is a small data set that was sampled in the test, however it looks pretty clear that the google algo is favouring it’s own social graph signals to give any additional rankings boost. Should the coined trust rank of old be given a new name? “anti trust” rank

  2. Clarinda

    what a great post! thanks very much for sharing it with us…

  3. LukeW

    Thanks for the heads up best get my gooogle+ profile set up quickly then!

Leave a Comment

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Google Plus

Follow Me on Pinterest
  • Google Penguin & the Impact of Negative Seo - The experts view

    Pinned: 13 May 2012
  • HOW FACEBOOK MAKES FOOLS OF COMPANIES

    Pinned: 13 May 2012
  • Whats the interest in Pinterest? #infographic

    Pinned: 12 May 2012
  • Google Penguin Targeted Many WordPress Blogs With Hidden Links In Plugins/Themes

    Pinned: 11 May 2012
  • Google Penguin Targeted Many WordPress Blogs With Hidden Links In Plugins/Themes

    Pinned: 11 May 2012
  • Why restaurants are moving to social media and mobile apps

    Pinned: 10 May 2012
  • Pinterest in the Purchase Funnel: Generates 2.1x More Revenue than Facebook [Infographic]

    Pinned: 10 May 2012
  • #Seo #Google Rankings If your targeting UK traffic it is essential that your site is hosted on UK based servers. Google's Geo IP part of the algo checks where your site is hosted and if your site /sites are not on UK servers it will suffer in the rankings. Vidahost Fast reliable UK #Hosting 365 / 24/7 support 100% pingdom uptime. Save 10% on all packages with our promotional code BRANDERBULL

    Pinned: 10 May 2012
  • 40 Creative uses of Ribbons in Web Design

    Pinned: 10 May 2012
  • The Nature of Black Hat #SEO

    Pinned: 10 May 2012